Building Brands

That Change

Our Future

Storytelling has always played a large role in my life. I was that curious kid running around taking photos of strangers and inventing their life stories.

Now, many years later I help brands and social enterprises to share their story. Luckily there is a movement of people ready to embrace a narrative of fair business. I support that movement by using my expertise in brand building and campaigning.

Some of my most recent roles are:

▫️ Music Moves Foundation – Brand & Communications Manager (2022)
▫️ Music Moves Academy – Program and Campaign Manager (2022)
▫️ Bits of Freedom – PR Manager (2022)
▫️ Eginstill – Marketeer (2022)
▫️ Wefilm – Creative Strategist (2021)

Want to work together? Just reach out and let’s build brands that change our future.

Raoul Oei

What I Do


What are your beliefs? What is your intention? The brands that inspire me have changed from the inside out. I believe that a strategy finds its origin in the core values of your organization. Understanding yourself first should help to create a brand story that resonates with your community. Result: it makes people want to join your mission for a better world. Find out how I steer towards a successful communication strategy.

- Brand story
- Tone of voice
- Communication strategy
- Content strategy


Your brand is ready to create a movement. Let’s speak out, now is the time. The power of storytelling can change people’s behavior. It can give your brand the attention it deserves. I navigate brands through the process from concepting to media distribution. Depending on the scope of the brief I can add specialists to the project while I oversee the bigger picture.
Find out how I develop campaigns that build a movement.

- Concepts
- Content creation
- Content production
- Events